STORES, AMERICA — In yet another blow struck by the impact of video streaming services as well as the global pandemic, one of the last remaining video rental stores is officially calling it quits. On Tuesday, Family Video officials announced that they would be closing all of their remaining 250 locations and liquidating all of their assets; offering deals on movies, video games, CBD products, and probably Deadpool posters as well.
Even though you’ve been around since 1978, we hardly knew ye, Family Video. We hardly knew ye.
While streaming platforms such as Netflix, Hulu, and Disney+ certainly led to the demise of once mighty video store behemoths like Blockbuster, smaller video rental chain Family Video was able to survive by mixing up its business model and being more lenient with customers. The chain had been struggling in the last few years and tried to sustain itself by wiping fees for overdue items, launching a marketing campaign to tap into the nostalgia of going to the video store, and even attracting folks looking for the mellow vibes of CBD oil.
While these tactics might have only slightly delayed the inevitable, COVID 19 was unfortunately the final nail for Family Video. “While we have faced digital competition from Netflix and others for years, nothing has been as devastating to our business as Covid-19,” the company said in a statement, adding, “we are very thankful to have been able to provide entertainment for many family movie nights.”
We are too, Family Video, we are too. While we maybe haven’t been to a movie rental store in almost a decade, this really is sad news. In a world dominated by multinational corporations and conglomerates, it was nice to know that the little guy was still putting up a fight. Unfortunately, that fight appears to be no more. Rest easy, Family Video. You did your part.
Folks, hold your family tight and your family-run video stores even tighter. It’s a wild world out there.