It was a survey by the Innovation Center of US Dairy alongside Edelman Intelligence that revealed nearly 10% of Americans held that belief.
What is the wildest thing you believed as a child which makes you laugh out loud to date? If you were told that every time you order chocolate milk, a brown cow is transported to fetch you a hot glass of it, you would laugh it off. But seven percent of the American population thinks otherwise. What does it take to produce a glass of chocolate milk? Cocoa? Sugar? Milk? Or a Brown Cow? What if I told you, that approximately of 16 million people held that Brown Cows produce Chocolate milk?
A survey by the Innovation Center of US Dairy alongside Edelman Intelligence as reported by Food and Wine revealed seven percent of the population of the United States of America believes that chocolate milk comes directly from the brown cows of the farm. The report comes around as a shocking revelation as seven percent population of the country would imply that 16.4 million people contributed to fanning this riotous myth. Of course, believing that cows have a probable say of their own while producing milk would be an absurd analogy to consider.
It wouldn’t have been a great deal if the kids held the belief as kids have a way with some of the weirdest stories around what they love the most. But, the fact that the responses for the report were for real from adults across the country created an upsurge over the internet. The news became a laughing stock for netizens to comment on, as they took no time to slam the reports saying not every American holds the idea to be true. According to Undeniably Dairy's 'Dairy Good' website campaign: "The purpose of the survey was to gauge some interesting and fun facts about consumers' perceptions of dairy, not a scientific or academic study intended to be published.”
We can't believe people actually think this. pic.twitter.com/j5uF8sgHQ9— Food & Wine (@foodandwine) June 7, 2017
But the results sure remind us of Dexter’s lab as he would produce results that nobody intends to create. The study wasn't intended for public consumption, despite it being statistically valid. The study polled 1,000 American adults online between 5 May and 9 May 2017 from all 50 states. "The regional response breakdown was fairly even," claims the website. Chocolate milk doesn’t come from brown cows, just as strawberry and vanilla milk doesn’t come from pink or white cows. To make the matter reach the heights of humor, the same survey reported that 48 percent of American adults don’t know how chocolate milk is made.
Now, that is staggering. How could people not know the simple process of getting the widely loved chocolate smoothie? Comparing the statistical data provided, the amount of people who believe chocolate milk comes from brown cows is astoundingly double the current population of New York. Can you imagine a whole state assuming your favorite chocolate milk is just a product of the genetic feature of the producers? Jokes apart, this is where knowledge of statistical modes helps one crack the code behind this dubious result which left American sulking for a long time.
I didn't even think this as a child man I made my own chocolate milk with Nesquick— Christopher Humphers (@ChrisHumphers) June 17, 2017