Toronto Wildlife Zoo Conservancy is making news for all the best reasons by proposing a cathartic opportunity to satisfy the disgruntled employees and exes out there. The zoo based in Canada has unique plans for the upcoming Valentine’s Day, and the craze for it is legit.

How would you react if you were given the chance to name a cockroach after the individual you despise the most on the planet? As incredulous as it sounds, this is exactly what the zoo is offering by extending an open invitation to those who have had enough of their bugging exes.

The zoo announced the campaign by tweeting: "Roses are red; violets are blue... Is there someone in your life that’s bugging you? Give them goosebumps by naming a cockroach in their honor this Valentine's Day."

While the tweet by the Canadian zoo was clearly light-hearted in nature, some took offense and voiced their disagreement with the initiative. "What the h**l are you people thinking about? You're just adding to the general lack of respect that grows by the day in our society. Whoever came up with this and whoever approved it should be out on the street on their a**," tweeted @TargetInView.

Meanwhile, the campaign tagline, “Give them goosebumps this Valentine’s Day” is going spreading across the internet like wildfire. Twitter users took to the platform to tweet their opinions as they jokingly quizzed who came up with the terrible idea.

Their views were poles apart as some loved the idea while others condemned and called it petty to even consider. The "Naming opportunities are not limited to exes - you can name a roach after your boss, ex-friend, relative, or anyone else that has been 'bugging' you," Kelsey Godel, Donor Stewardship and Engagement Coordinator for the Toronto Zoo Wildlife Conservancy, told CTV News Toronto as they campaigned for their Valentine’s fundraiser.

The Name-a-Roach contest regulations on the zoo's website shared a disclaimer so that the contest doesn’t go out of hand. “All naming opportunities are symbolic,” reads the guideline, and that “Minimum donation( is) $25 and all donations are non-refundable.” The guideline also shares they wouldn’t tolerate any hate speech or profanity and want to keep it as clean as possible.

The description also gratifies the role of roaches on planet Earth despite their “hair-raising reputation” as it reads: “The Toronto Zoo and the Toronto Zoo Wildlife Conservancy respect all creatures – big and small. Cockroaches play a very integral ecological role in their rainforest homes by helping to decompose forest litter and animal fecal matter and are, in turn, food for many other animals.” Crediting the bugs for their role it adds: “Cockroaches undeniably play a vital role in the sustainability of plant and animal habitats.”