Memes surely help us get through the day just by appearing in our feed but it seems, they can also help us find our soulmate. Sharing a good sense of humor with a romantic partner can help the relationship get started and keep it going strong. A unique dating app realizes this and has devised a novel method for matching potential lovers based on the memes they enjoy. 'Schmooze' invites users to match by their sense of humor as they "swipe memes, not people," according to Business of Business. 

The idea is simple: swipe right if you smile wide or left if you barely crack a smile and this can help you meet your ideal mate. Schmooze has a collection of 5,000 memes hand-picked by a squad of meme officers (yes, keeping users on their toes while continuing to swipe for matches is a real job). Researchers observed over 3,000 married couples from five countries in a 2011 study published in the De Gruyter Mouton and discovered that couples were happier if they found their partners funny. Researchers discovered that humor is regarded as a valuable trait among partners because it signals intelligence.

According to TechCrunch+, the app's creator, Vidya Madhavan, 27, came up with the idea for Schmooze while working as an analyst in India and debating whether to attend graduate school in California. Madhavan cold-emailed ten people she found on LinkedIn who attended business school for advice to help her make her decision. Only one responded, and the two began exchanging hundreds of emails, all of which were "fundamentally jokes." Madhavan is now married to that man and she attributes the success of their relationship to their shared sense of humor.

In an interview with The Daily Free Press, the CEO stated that memes provide insights into who we are and what we find amusing. She explained, "every generation has its own set of social and dating products. There was Facebook back in the day when eHarmony and match.com was the thing. Then came Instagram, which had Tinder, Bumble, Hinge as the user base. We want to be the dating app for the TikTok generation." She continued, "I would love for everyone to give it a shot because it's a new concept. Hopefully, we can surprise, amaze and excite people a lot more. The memes are getting more exciting." Madhavan also emphasized that memes are reminders of a "point in time, a point in life" worth cherishing. 

Madhavan graduated in 2021 with a Masters in Business Administration from Stanford University where her professors who taught courses on meme culture gave hard facts about the power of memes. “There are some professors … who say that memes are a huge predictor of not only who you’re likely to gel well with at the beginning of a relationship or how your first date would go, but continue to be a strong predictor of how good your bond is going to be, even once you’ve started dating or you’ve been in a relationship for some time,” Madhavan said. "Memes say so much about each of us and communicate so much in just being a text or just being an image," Madhavan added and we couldn't agree more with her.