All of us have posted on social media at some point hoping that our cute little pictures go viral and get millions of likes and comments. But at the end of the day, it doesn’t take more than one disappointing look at our profile to realize that we don’t control the algorithm of these social platforms. But Elon Musk doesn’t have to worry about making his posts go viral in no time, right? With his celebrity status, billions of dollars and millions of followers, Musk is guaranteed to have great online engagement on his tweets. But the CEO of Twitter is apparently losing sleep over a single tweet that failed to get enough attention from the netizens.

According to Rolling Stone, when Elon Musk’s Super Bowl tweet received less engagement compared to president Joe Biden’s tweet, Musk threatened to fire several of his company’s engineers. On top of that, he employed 80 engineers to build a system that can boost the reach and engagement of his tweets. After the Super Bowl, Musk made his engineers at Twitter find a solution to fix the problem of his tweets not getting enough traction. Musk’s tweet managed to receive only nine million impressions whereas Biden’s got 29 million and that was enough to baffle the man who makes all the decisions for Twitter these days.

Ever since Musk became the CEO of Twitter, there has been a lot of ruckus on the platform. Several celebrities closed their Twitter accounts and some even showed displeasure with Musk becoming the new CEO. But this so-called high-urgency problem at Twitter has got the media talking and the netizens laughing. 

Elon Musk’s cousin, James Musk, apparently summoned Twitter engineers at 2:36 a.m. on Monday to solve the issue of Musk’s tweet not getting enough traction. Elon Musk didn’t wait long after the Philadelphia Eagles and the Kansas City Chiefs game to confront his team and demand they fix the problem. Thankfully, by Monday afternoon, the engineers at Twitter managed to send out a code that would allow only Musk’s tweets to bypass the algorithm and boost his posts by a factor of 1,000 by using a tool called the “power user multiplier.”

Musk even tested out this feature by posting a meme that makes reference to Musk force-feeding his tweets to the rest of the community and well, it worked. The tweet has over 125 million views and 1.2 million likes now. According to Platformer, Musk had also fired a leading engineer at Twitter who gave Musk a reality check by saying that “engagement on his page had declined because the interest in him had dwindled.”

We hope Elon Musk can develop a Twitter algorithm that works for all of us equally because, at this point, netizens are failing to understand how exactly Twitter works.