Elon Musk Turns Twitter Into 'Titter' As He Covers Up 'W' At Company Headquarters | “YOLO Phase of His Leadership"
How far can one go to cater to their whims and fancies? Ask Elon Musk. The Twitter CEO appears to be desperate for the sign outside Twitter's San Francisco headquarters to read "Titter." He was willing to pay to have it painted white and give the illusion of the 'W' not being in the name anymore. On April 10, 2023, Musk tweeted (or should we say 'titted?') a photo of the sign with the 'w' painted over in white to blend in with the background. He captioned it, "Our landlord at SF HQ says we're legally required to keep the sign as Twitter & cannot remove 'w', so we painted it background color. Problem solved!"
Elon Musk is known to come up with names that are unique and amusing. He named his children Griffin, Vivian, Kai, Saxon, Damian, Exa Dark Sideræl and the hardest-to-pronounce, X AE A-XII Musk, per Page Six. He is yet to name his two newborns and we hope those names don't shock us.
Our landlord at SF HQ says we’re legally required to keep sign as Twitter & cannot remove “w”, so we painted it background color. Problem solved! pic.twitter.com/1iFjccTbUq— Elon Musk (@elonmusk) April 10, 2023
According to photos of the building uploaded to the platform by several Twitter users, Musk's plan to change the "Twitter" sign to "Titter" has been in the works for a few days. William LeGate, an entrepreneur and programmer tweeted a picture of the sign with the "w" obscured on April 6. "Elon Musk, in a remarkable show of maturity, has removed the "w" from Twitter's logo outside their San Francisco HQ," LeGate's caption read. "We can still see the 'w.' Why would you want the 'w' removed? Twitter HQ isn't in an active warzone, so there is no reason to hide, nor change its street or building signs. You're creating a problem with your landlord that was never an issue. You're looking for a new lawsuit," reacted @SpringLeafWolf.
Elon Musk, in a remarkable show of maturity, has removed the "w" from Twitter's logo outside their San Francisco HQ. The company now reads as "Titter" pic.twitter.com/0i914uEygX— LeGate🤠 (@williamlegate) April 6, 2023
This alphabet omission attracted many responses on Twitter (Titter?).
You have to agree this it real funny and free marketing— Hussein Yahfoufi (@HusseinYahfoufi) April 6, 2023
This is the type of thing where I’d joke about it and find it funny and the fact he’s doing it is immature and funny and I think it’s funny— Max Weinbach (@MaxWinebach) April 6, 2023
But he probably shouldn’t be doing it because of all the reasons above
Musk has hit the YOLO phase of his leadership— Andrea Kuszewski 🧠 (@AndreaKuszewski) April 6, 2023
YOLO in this case meaning "You Only Lend Oh my god these interest payments are killing me, someone please pay me for this site, agh."— Marley Jay (@MarleyJayBiz) April 6, 2023
Combined with this, I am convinced that one of the most important media platforms in the world is being run by a child. pic.twitter.com/22MS74jGPD— Adam 2.0 🌻🇺🇦🌈 (@adam_h998) April 6, 2023
Yeah, he probably smoked a big spliff with Joe Rogan and had another genius idea, "Hey, how about I remove the W from the Twitter sign?" And they both giggled like stoned preschoolers who got into their parents edibles. "No, I'm really going to do it!" pic.twitter.com/nhMhmbGKsr— Carl Feher (@CJ_Feher) April 6, 2023
I hope he doesn't get the idea to do what I'm thinking about. pic.twitter.com/RJHEXHTfMe— Simon Krull (@crydotsnake) April 7, 2023
Free marketing at it's finest. And guess what everyone is talking and tweeting about it.— Douglas Heyen (@d57heinz) April 7, 2023
The squabbles over the Twitter sign are the latest in Musk's long-running feud with the building's landlord, SRI Nine Market Square LLC. In January, the landlord filed a lawsuit against Musk's Twitter. The lawsuit accused Twitter of failing to pay rent of approximately $3.4 million per month for the headquarters' Market Street location in December 2022 and January 2023. Musk has also been tinkering with the Twitter interface. Musk recently replaced Twitter's bird logo with the Shiba Inu mascot or doge. Following this change, stocks of Musk's meme cryptocurrency, Dogecoin, increased by 20%. The original blue bird logo is back again but the name is now missing an alphabet.