How far can one go to cater to their whims and fancies? Ask Elon Musk. The Twitter CEO appears to be desperate for the sign outside Twitter's San Francisco headquarters to read "Titter." He was willing to pay to have it painted white and give the illusion of the 'W' not being in the name anymore. On April 10, 2023, Musk tweeted (or should we say 'titted?') a photo of the sign with the 'w' painted over in white to blend in with the background. He captioned it, "Our landlord at SF HQ says we're legally required to keep the sign as Twitter & cannot remove 'w', so we painted it background color. Problem solved!"

Elon Musk is known to come up with names that are unique and amusing. He named his children Griffin, Vivian, Kai, Saxon, Damian, Exa Dark Sideræl and the hardest-to-pronounce, X AE A-XII Musk, per Page Six. He is yet to name his two newborns and we hope those names don't shock us. 

According to photos of the building uploaded to the platform by several Twitter users, Musk's plan to change the "Twitter" sign to "Titter" has been in the works for a few days. William LeGate, an entrepreneur and programmer tweeted a picture of the sign with the "w" obscured on April 6. "Elon Musk, in a remarkable show of maturity, has removed the "w" from Twitter's logo outside their San Francisco HQ," LeGate's caption read. "We can still see the 'w.' Why would you want the 'w' removed? Twitter HQ isn't in an active warzone, so there is no reason to hide, nor change its street or building signs. You're creating a problem with your landlord that was never an issue. You're looking for a new lawsuit," reacted @SpringLeafWolf.

This alphabet omission attracted many responses on Twitter (Titter?). 

The squabbles over the Twitter sign are the latest in Musk's long-running feud with the building's landlord, SRI Nine Market Square LLC. In January, the landlord filed a lawsuit against Musk's Twitter. The lawsuit accused Twitter of failing to pay rent of approximately $3.4 million per month for the headquarters' Market Street location in December 2022 and January 2023. Musk has also been tinkering with the Twitter interface. Musk recently replaced Twitter's bird logo with the Shiba Inu mascot or doge. Following this change, stocks of Musk's meme cryptocurrency, Dogecoin, increased by 20%. The original blue bird logo is back again but the name is now missing an alphabet.