The "knight" in shining armor of the food industry is an anonymous bloke who devoured 37 kilograms of hummus. The Australian man known as the "Hummus Knight" has been bestowed with the food industry's highest honor.
The nameless fellow set out to achieve a weight goal by consuming kilograms of the delicious dip in a year. However, it is tough to gauge how much he weighs but in his ambition, he exhausted 37 kgs of hummus and in the future, we may see him consuming dozens of more hummus tubs. The braveheart not only had the dip but also designed a suit of armor out of all finished tubs of Yumi's hummus and wore it on his commemoration day. The lad wore the outfit as a mark of honor. He walked proudly, as shown in the video clip by 9News. In one of its kind show, the hummus brand Yumi held a grand ceremony to acknowledge the lad's effort and surprisingly "knighted" him. The honor couldn't have been more bizarre. The staff at Yumi's Quality Foods factory acknowledged his love for the chickpea dip in Melbourne.
The brand formed a guard of honor for the hummus lover and the "hummus knight" walked in to receive his gift. The hilarious show began when Susan Booker, Yumi's head of marketing and innovation donned the attire of a hummus queen and knighted the man with a carrot stick. LOL. "The effort he went through to create such an incredible suit of armor, honoring my kingdom, he was an obvious choice," Booker told 9News. The man intends to inspire many and spread the good word of hummus. The odd news immediately spread like wildfire. On the Facebook page of 9News, users left their two cents on the "official hummus knight." A Facebook user, @Lynda Knight, commented, "Love hommus but not quite that much." Another user, @Ryan Haynes, appreciated the hummus brand for their marketing strategy and said, "Great marketing."
A Yumi lover, @Glenn Lever, expressed the desire to be knighted. She wrote, "Yumi's is the best. I am at one every three weeks. I should be knighted." A hilarious comment came from a Facebook user, @Adam Hurst, who said, "I hope they paid him well to wear that outfit." We agree that hummus is a healthier option compared to other spreads but we aren't sure if so much hummus is great for the human body. It's best to confirm with nutritionists and health experts before consuming all that hummus. Knighthood can maybe wait.
On an Eat This, Not That podcast, nutritionist Heather Hanks explained hummus is a healthy snacking option but it is equally tricky. She revealed, "It is full of fiber, antioxidants, vitamins, and minerals-all the makings of a nutritious food [but] hummus is made from chickpeas, which are a legume." She highlighted the possible health repercussion hummus can cause if consumed mindlessly. "These can be hard to digest for many people and induce GI [gastrointestinal] inflammation." So, if you have had too much hummus, your body will send out the signals like bloating, gas and constant burps. If you love chickpea dip, don't panic. You can eat it more if you gradually adjust your fiber intake instead of rushing.