Australian Pub Faces Backlash for Offering Free Drinks to Women Based on Their Bra Size | “The Bigger the Better”
Restaurants and pubs introduce various lucrative offers from time to time in order to attract customers but it looks like this Australian pub went too far with their offer on free drinks and the criteria you need to pass in order to grab the said free drink. According to The Sun, Woolshed on Hindley, a popular pub located in Adelaide, Australia has been facing a lot of backlash after offering women free drinks based on their bra sizes.
They are making this offer available with the shameful slogan: "The bigger the better." This controversial marketing move also caused public outrage when they made free drinks available for women who are willing to remove their bras. As per the outlet, the owner of the pub apparently wrote on social media about the weird offer of free drinks which read: "Hanging your bra is uncomfortable, hang it up in the shed and let loose. That means you as well boys."
According to the rules, women with A-cup bras can get themselves one free drink, those wearing a B-cup can claim two free drinks and the ones wearing C-cups will be lucky enough to grab three glasses of free beverages. As a part of the campaign, the women's undergarments were hung from the walls inside the pub, but after a few customers took to social media to slam Woolshed, they were forced to cancel the event and share an apology note on Facebook.
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“We sincerely apologize for the fact that the post made some of our patrons feel uncomfortable and body-shamed as this was never our intention,” the post read. “Based on the feedback from our community we have canceled the promotion and are workshopping ideas for different promotions that promote a fun, safe and inclusive environment for all.” The racy marketing idea surely backfired for this booze joint as people condemned this ridiculous event over the internet.
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Netizens on the Facebook comment section of the pub's official page wrote how "it was a terrible idea from the get-go and whoever came up with it and then allowed it to be shared should be in big trouble." Others called this offer "seriously inappropriate" whereas one person wondered if "Woolshed works as a team or not to discuss what actually looks good for their business before launching it." Even though a few people posted hilarious remarks about the canceled event and told others to "lighten up," we can guess that a vast majority of pubgoers were offended at this crazy offer, and it was shut down for good. Let's hope the marketing team behind the bar can find better ways to attract customers without offending them.