Sam also wore an anchor earring and giant black block heels. "He looks like one of those ink blobs therapists show you," said a Twitter user.
There's no doubt Sam Smith, the 30-year-old Unholy singer, has a way of commanding the room with their fashion choices. They dressed in a pure red ringmaster look at the Grammys last week raising eyebrows. It's also hard to forget Smith's SNL costume or I'm Not Here To Make Friends music video costume. This time, Sam Smith turned a lot of heads at the BRIT Awards by wearing this custom black latex inflatable Harri outfit. Harri is a previously viral brand known for its inflatable pants. The brand has achieved similar looks by using a seven-millimeter-wide inflation valve that pumps air through the outfit. Designer Harikrishnan said of the silhouette inspiration in 2020 per Newsbreak, "I got the idea when I was playing with my dog and I started thinking about how exaggerated objects must look from such a low angle."
Sam said about his stylist Ben Reardon for the INHTMF video in an Instagram post dedicated to him, "Your talent and your vision is unprecedented in my life. You have taught me so much and re-introduced me to art and creativity in a way that I never thought was possible. Thank you for helping me be brave and have fun at the same time." Sam also wore an anchor earring and completed the look with giant black block heels 'cause why not. Although they were nominated for Song of the Year for their duet Unholy with Kim Petras and for British Pop/R&B Act, what stole the show were a bunch of memes that were sparked by the outfit.
Ricky Gervais predictably didn't hold back from posting his opinion on the matter of the outfit. On Twitter, he weighed in by photoshopping his own head onto the Unholy hitmaker's body, implying jokingly that Smith was seeking attention by wearing the daring ensemble. "The Worst thing about being famous is the lack of privacy. I can’t even walk down the street without people looking and pointing," he sarcastically captioned his post.
The worst thing about being famous is the lack of privacy. I can’t even walk down the street without people looking and pointing. pic.twitter.com/Sy2pFTEpeF— Ricky Gervais (@rickygervais) February 12, 2023
If the outfit reminds you of something then just keep it to yourself 'cause these tweets definitely did not. Here are a few you could deflate your curiosity with:
me walking into the cinema trying to sneak in all my snacks— Meh (@Spilling_The_T) February 11, 2023
Sam capaldi x pic.twitter.com/UfQBCRc55g— Lewis Capaldi (@LewisCapaldi) February 11, 2023
when i fart in my wetsuit pic.twitter.com/XB1gnmiPzr— blaine capatch (@blainecapatch) February 11, 2023
Someone put the squidward walk sound over Sam smith on the red carpet and I can’t breathe 😭😭😭😭 #Brits2023 #BRITs #SamSmith pic.twitter.com/sziuX847Bm— ᴛᴀsʜᴀ ʟᴏᴜɪsᴇ | - 💛 (@eds_afterglow) February 11, 2023
him: you better not be a cunty rotisserie chicken when i get there— wiLL (@willfulchaos) February 11, 2023
He looks like one of those ink blobs therapists show you— syn (@uncanny_gf) February 11, 2023
That’s the UK’s spy balloon that we’re sending over China. https://t.co/bWMPTXJ1HE— AFCVegan (@AFCBeef) February 12, 2023
sam smith looking stunning at the #BRITs pic.twitter.com/dtdGwYWe6T— harry’s gf ◡̈ (@pinkrrry) February 11, 2023
Me when friends tell me to keep a low profile:pic.twitter.com/upfnBrdDsU— Halief Ardiasyah (@halief) February 12, 2023
Me, when I haven't paid for a bag on Ryanair #SamSmith pic.twitter.com/gXzjiFpCeZ— Dee (@DeeHayes) February 12, 2023
Sam Smith turning up at the #brits #Brits2023 pic.twitter.com/7opN9in1ii— Paul (@PaulN84) February 11, 2023